Top 10 online shopping trends for 2021
Ecommerce has revolutionized retail market. It has changed to meet the shifting needs of people, and to make online shopping easier for the modern day customer. While it may seem like everything in ecommerce is evolving, we pointed it down to the newest trends that will affect businesses in the upcoming years. The ecommerce world is becoming increasingly competitive. To compete with competitors, ecommerce trends need to be continuously monitored. Here are the top 10 online shopping trends for 2021 that you need to look out for.
Mobile shopping and payments:
From the advent of mobile phones mobile shopping trends are continuously increasing. People use mobile phones perhaps half of their day and businesses start optimizing the apps and mobile friendly websites to make it more convenient for the wider audience. They also facilitate mobile payments like E-wallet, weChat and Alipay etc
Sale, free shipping and returns:
According to a survey, 36% of online purchaser likes to buy from sale. As per they spend time to find out which site stocks their most wanted item at the lowest price or sale price.
80% of consumers are apt to purchase a product online when offered free shipping.
64% of consumers are more likely to purchase when offered free returns and exchanges policy by sellers.
Same-Day or fast Delivery:
Delivery convenience is a key purchasing factor in making purchases. It seems like customer expectations for shipping times are getting faster. Shipping on same day or fast is favorable for businesses in order to generate more online sales.
Chatbots, communication with customers:
Chatbots attract to younger shoppers because they often prefer text messaging instead of email communication and phone calls. Chatbots will continue to be one of the biggest ecommerce trends going into 2021. 45% of end users consider chatbots their primary choice for customer service inquiries.
Omnichannel strategy—all social media:
Omnichannel strategies continue to be an important trend for brands in the ecommerce industry for expansion of business. With more customers shopping online, the importance of having diversity of channels, including marketplaces and social media, is greater than always. Addition of BUY and Learn More button on many channels make it easy for the businesses to land the customers direct to their websites or online stores.
New Approach to Influencer Marketing:
Initially Influencer marketing used to be all about selfies, purposely written captions or campaigns, and edited product images. But in 2020, a major shift has been noticed in the way that now brands and influencers work together. In fact, brands have already started partnering with influencers to create and share content on Facebook, instagram and tiktok etc
Artificial Intelligence Become More Useful:
Artificial intelligence is a new development in the field of technology which is widely used in ecommerce now days. From 2021, ecommerce businesses will be able to take advantage of more benefits offered by artificial intelligence (AI). From inventory management to customer service, there are many ways in which AI can serve online stores.
